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Watch this film to help BRACE raise awareness of dementia

Watch this film to help BRACE raise awareness of dementia

Dementia, as we all know, is a growing problem - which is why we are more than happy to share this video, 'Time's Up Dementia', aimed at helping BRACE, our charity of the year in 2017, raise funds for its world class research.

The moving film was made by Gideon Luke who lost his father to this devastating disease earlier this year. As well as shocking statistics about the prevalence of dementia, it stresses the vital need for scientific research to find a cure.

According to the world's biggest ever Alzheimer's research study carried out recently, more than 90 per cent of people believe the solution to tackling the disease lies in medical research yet 75 per cent have no idea how to get involved or help.

Showing support

Well, now there's a way. Click here to see the 100 second long video on BRACE's website. You can also choose, if you wish, to donate directly to the charity from this page.

Wards Solicitors chose BRACE, a Bristol-based charity, as its charity of the year in 2017 raising £5,000 by a variety of means including dog walks and cake sales, charity runs and races and whole host of different office events.

Pioneering research

Initiatives BRACE have helped fund include:

  • Facilitating key clinical trials to get an Alzheimer's disease drug, galantamine, clinically approved;
  • Developing an important assessment tool, known as the Bristol Activities of Daily Living Scale (BADLS), which is used worldwide to assist in the diagnosis of dementia;
  • Helping uncover potential new risk genes and therapeutic targets for Alzheimer's prevention and treatment, two of which have gone on to high profile clinical and pre-clinical trials;
  • Financing research into less well known and sometimes forgotten aspects of dementia like emotional processing, visuospatial attention and movement.

Jenny Pierce, Head of Wills, Probate and Mental Capacity at Wards Solicitors, says: "BRACE does incredible and vitally important research into finding treatments, and ultimately a cure, for Alzheimer's and other forms of dementia and we are more than happy to carry on helping support them in spreading the word about how much more still needs to be done."